Independent art director and creative director in Milan. Twenty years turning briefs into brands, campaigns and images that people actually remember.
Emiliano Marazzi, art director and brand studio in Milan.
Scroll to explore ↓[[Imagination is energy.]] I've spent twenty years across agencies, companies, classrooms and my own studio, turning hunches and references into [[brands that hold together]] on every channel, in every format, at every length.
I don't keep disciplines in separate boxes. [[Brand, strategy, art direction and AI]] are just different ways of giving a project its voice. The trick is [[picking the right one.]]
Power is nothing without control
Yes, it's the old Pirelli line. Still the best brief for generative AI I know. Every tool is welcome, as long as it's the right one.
The detail nobody else sees
A project went brilliantly and all you can see is the one thing you'd redo? Then you already know how I work.
Doing it alone is only half the fun
Deadlines met, quality up, and everyone still on speaking terms at the end. That last part is the hard one.
Selected work
A short list, on purpose. Every project here earned its place.
See all workWorks
- MHero IIA full-AI campaign for a luxury electric SUV2026
- DHL ExpressPublic affairs, made readable2026
- Homo SapiensAn installation seen during the Venice Biennale2026
- Hyundai Tucson Dark LineA golden-hour city, generated from scratch2025
- Menin Pizzorno & SociA law firm, out of the ivory tower2025
- Up Down EventiFrom a wave to a fingerprint2025
- AuroraA travel book, not a catalogue2025–26
- FollettoThe first black Folletto, made with AI2025
- RinofluimucilGiving congestion a face2026
- Lamborghini Corse20 million views in a day2025
- MaceA digital twin of an artist2025
- Deep Blue XPAn ice bath, then a party2024
- Ogni giorno di guerraFive hundred wounded books2024
- ILV BrandA brand book with real weight2024
- Veronica LatinoAn identity made of small signs2025
- OramaAn engineering firm, seen as a whole2024
- Feel the CosmoA sound bath, launched like a festival2024
- New Design ProjectA brand woven like a fabric2024–25
- Inanc MoroniTravel accessories, with a signature2025
- Feltrinelli CardsGift cards that tell a story2024
- ILV - ImperdibiliA hot-air balloon for the best clients2024–25
- Lombardi brandChange the leaves, keep the roots2024
- Namaskara GrooveSunset yoga, sound bath, party2024
- Lombardi PackagingOne code for every container2024–25
- Fashion&DesignRecruiting the next creative talents2025
- La Dolce VitaA tribute, from the name down2023
- GlidaPackaging that finally gets noticed2024
- Dicò opening partyAn opening as exclusive as the gallery2023
- Mecha ParkSmart parking, positioned from scratch2022–23
- Io non getto viaWaste, without the rhetoric2022–23
- Mecha PowerThe friendly side of charging2022–23
- App Mecha GroupOne app, parking and charging2022–23
- FreskoZero-kilometre, now in a shop2022
- Feltrinelli Spring 2022Spring, but on fire2022
- Feltrinelli Christmas 2021Books as worlds to land on2021
- Ortami packagingPreserves, drawn by hand2022
- JunbagA Monstera leaf, Bauhaus style2021
- BroomaA 1979 Honda, reborn as a café racer2019
A small social class by Life Circle, given the identity of a big event, on Black Friday of all days.
About
Emiliano Marazzi
Art director and creative director in Milan.Emi, to most people.
[[Strategy, design, creative direction, AI and communication.]] I don't keep disciplines and tools in separate drawers. I look for the right language to give a project [[identity, coherence and force.]]
Exhibitions
Monsters and exhibitions. Series of vector works, on dedicated supports or as fine art prints.
Contact
Tell me what you're working on. Big project, tight deadline, high stakes? Sounds like my kind of brief.
Do you work with large companies or smaller ones?
Both. Mid-size companies and major brands get the same thing from me: senior thinking and no filler.
Can you join our agency or in-house team?
Yes. I can lead a project end to end, or step into an existing team as the creative lead and keep everyone pointed the same way.
Do you use AI on every project?
Only when it's the right tool. AI sits in the same toolbox as photography, illustration and post-production. The brief decides, not the hype.
Do you work in English?
Yes, and in Italian. Clients in Italy and abroad, meetings wherever they happen.
Branding in Milan
A brand studio for companies that want to be recognised, not just noticed.
I'm Emiliano Marazzi, an art director and creative director in Milan. For twenty years I've built brands for companies that want to be recognised, not just noticed: from the positioning and the identity to the guidelines, the packaging and the way the brand talks.
A brand isn't a logo. It's a system that has to hold together on a shelf, on a website, in a brochure and at an event without losing its personality. That's the part of the job I like best, and the hardest to fake.
Positioning and strategy, brand architecture, identity and visual systems, brand books and guidelines, packaging, and the rollout across print, digital and events. Photography, illustration, post-production and AI sit in the same toolbox, and I pick the one the brief needs.
Mid-size companies get a hands-on partner who moves fast. Larger organisations get a creative lead who can work with agencies, production companies and in-house teams without slowing anyone down.
Selected branding work
Identities, systems and packaging, from the brief to the shelf.
See all work